Edition Dog Live is set for a major transformation in 2027, with a new name, almost twice the exhibition space and an impressive line-up of celebrity guests already confirmed.
The dog event will return to NAEC Stoneleigh in Warwickshire next year under a new name, Every Dog Live, following a joint venture between Raccoon Media Group and Edition Media Ltd.
The rebrand marks the beginning of an ambitious new chapter for the event, which will almost double in size from approximately 7,000sqm to 14,000sqm, introducing new experiences, independent brands, interactive activities and even more opportunities for dog owners to learn from industry experts.
The new name also reflects the event’s commitment to inclusivity, celebrating dogs of all breeds, ages, backgrounds and abilities.
A bigger and better event for 2027
Every Dog Live will continue to take place at NAEC Stoneleigh, but visitors can expect a considerably larger event in 2027.
The additional space will allow organisers to introduce several new areas alongside the existing shopping opportunities, expert talks, live arenas and interactive activities that visitors have come to expect.
Among the biggest additions will be three new dedicated zones:
Dog Discovery Zone
A new space dedicated to everything from canine nutrition and health to behaviour, technology and wellbeing.
Visitors will have the opportunity to discover innovative products, meet brands and learn from industry experts through hands-on experiences and a dedicated Discovery Stage.
Dogstagram Zone
For anyone who loves following dogs on social media, the new Dogstagram Zone promises to be a popular addition.
The area will bring together well-known dogs and content creators, with opportunities for meet and greets, live content and dedicated photo experiences.
Canine Collective
Independent dog brands will also have a new home at Every Dog Live.
The Canine Collective will showcase emerging, independent and design-led businesses, giving visitors the opportunity to discover products and brands they might not have come across before.
It’s a particularly welcome addition for anyone who enjoys supporting smaller businesses and finding something a little different for their dog.
Celebrity Guests Confirmed for Every Dog Live 2027
Organisers have already announced an impressive line-up of celebrity guests and familiar faces from the dog world.
Olympic athletes Greg Rutherford and Iwan Thomas MBE will be joined by wildlife presenter Steve Backshall and broadcaster Clare Balding. Popular dog personalities Hugo & Ursula will also make an appearance, alongside television vets Dr Scott Miller and Dr James Greenwood.
The celebrity guests will be joined by dog trainers, behaviourists, content creators and animal welfare experts, with further announcements expected in the coming months.
Our Visit to Edition Dog 2026
Having visited Edition Dog Live just a few weeks ago, it’s exciting to hear how much the organisers have planned for next year. Our recent visit gave us the opportunity to experience the event before its next chapter, so we’ll be particularly interested to see how the additional space and investment transform the visitor experience in 2027.
I must admit, that while we had a good day, the 2026 event wasn’t one that I would travel for… However, the 2027 event sounds much more enticing and I’m excited to learn more. The introduction of the Canine Collective and Dog Discovery Zone is especially interesting, as we’re always keen to discover independent dog brands and learn from people working across the pet industry.
And, of course, we’ll be keeping an eye on the Dogstagram Zone, which sounds like a great opportunity for the dog-loving social media community to come together.
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